Aura Light receives Frost & Sullivan award

The lighting company Aura Light has been awarded the 2011 European Lighting Equipment Customer Value Enhancement award by the global growth consulting company Frost & Sullivan.

Aura Light is a cleantech company developing sustainable Long Life lighting solutions that last up to four times longer than standard products and has a potential of reducing energy consumption by up to 80 percent. This gives customer significant cost savings as it reduces the number of replacements as well as the energy costs. It also helps the customers to become more sustainable as it reduces the CO2-emissions as well as the need for raw material, packaging, transportation etc.

This award recognizes the company's ability to enhance the value that its customers receive. Three areas were identified as central: Products with quick ROI, innovation to bridge the gap between old and new technology as well as energy efficiency and sustainability – criteria which are all fulfilled by the company’s products.

- We are very honoured that Frost & Sullivan has given us this award, says Martin Malmros, CEO and Group Director, Aura Light International AB. This will further motivate and promote our focus on sustainability and give positive attention to our lighting solutions.

Frost & Sullivan has awarded Aura Light with the following motivation:
“Besides excellent product quality and timely product innovation, Aura’s commitment to customers and sophisticated capability help customers save energy and become more sustainable, even in times when the customer’s budget is constrained. Aura follows the maxim that no amount of energy savings offering return on investment is too small not to be addressed. Here, Aura favours an approach assessing and responding to individual requirements rather than pushing for ‘one-fits-it-all’ products.

Over the past year, this strategy has once again proven very successful among Aura’s existent and new customers, helping Aura to another outstanding performance in the European lighting equipment market.”

- This award confirms that our focus on developing and providing quality lighting solutions, that gives our customers immediate cost savings without additional investments, is acknowledged by the experts in the industry, says Martin Malmros.

About the award:
The Frost & Sullivan Award for Customer Value Enhancement is presented to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. This award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

Stockholm, 29 November 2011
Aura Light International AB


For more information, please contact:
Martin Malmros, CEO and Group Director, Aura Light International AB,
+46 (0)8 564 883 40, +46 (0)730 45 83 40, martin.malmros@auralight.com
Gunilla Danström, VP Marketing Director, Aura Light International AB, +46 (0)8 564 883 49, +46 (0)733 10 99 29, gunilla.danstrom@auralight.com

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. Read more at www.frost.com