Aura Light lights up Pitti Uomo fashion fair

The Swedish lighting company Aura Light will light up the “Area Espositiba Riservata allo Swedesh” at the Pitti Uomo fair in Florenze 13-16 January 2015. Aura Light will also participate at the fair together with VisitSweden in their project #SWEDISHSPOT.

Visit Sweden exhibit at Pitti Uomo fashion fair

The the Pitti Uomo fair is an important international platform for men’s clothing and accessory collections. The part of the fair ”Area Espositiba Riservata allo Swedesh” will be lit up by high-quality spotlights designed for retail, equipped with an exchangeable Aura Long Life LED light source. Aura Light will also be present at the fair together with VisitSweden in their #SWEDISHSPOT initiative. This is a new project organized by Business Sweden and VisitSweden in collaboration with Pitti Immagine, the Swedish Fashion Council and the Association of Fashion brands. At fair stand a special selection of Swedish fashion brands will be showed.

– We are honored to light up this area of the Pitti Uomo fair and to light up all the well-known brands exhibited here. Designers have the highest requirements when it comes to lighting their designs and it feels great that we can illuminate them in the best possible way. Our high-quality LED spotlight has superior colour rendering, long lifetime and an aesthetic design which is especially important at this kind of fair, says Martin Malmros, CEO Aura Light International AB.

The spotlight, Aura Emanio, is designed especially for retail and public areas. It is equipped with the QuickChange™ easy mounting system for quick replacement and upgrading of LED modules. It is available in narrow, medium and wide beam options, making it suitable for both highlighting individual objects and lighting up larger spaces.

For further information, please contact:
Ulrik Bertelsen, General Manager South, Aura Light, +39 051948150,
Cristina Fallas, Marketing Manager South, Aura Light, +34 672 156 630,

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